Market positioning changed: Turn every deal into an advantage in the next one.
Added “Turn every deal into an advantage in the next one.”; “Built around how your business actually works.”; “Your context”. Removed “Why, where, and how you win. On every deal, then in every rep’s hands.”; “It starts with real win-loss analysis. It shows up in win rate.”.
A messaging shift can reveal a new buyer, category claim, use case, or go-to-market emphasis.